A trade show is an important gathering of companies (companies, affiliates and business representatives), specialists and business leaders (visitors) who come together at a specialised venue to share knowledge, promote products and services, and make new connections. Trade shows are a very effective marketing and promotional tool. They are also an excellent way to network with other business owners and join together with like minded companies in your industry. If you are holding a trade show or exhibition soon please read the following article which will give you some useful tips for success:
Firstly, when organising your next trade shows it is vital that you plan everything out as thoroughly as possible. This means that you should get all your paperwork together, have your promotional material ready, get your partnerships in place, check the registrations and tick off those who have agreed to participate and then prepare your booth design and display. It can be easy to make mistakes if you are in a rush, but this can be costly, so you need to give yourself plenty of time to prepare. Make sure that you have considered the cost of your trade shows and exhibitions from your own pocket. You should also ask other people in your industry for ideas and advice on trade shows. Trade shows are not cheap to organise so you need to be sure that you know what you are spending, otherwise you could find yourself without a trade show this year.
Next, you need to think carefully about the target audience for your shows and trade fairs. Some audiences will only ever visit one show or one company at a time. Other audiences will be visiting many shows over the course of a month, so a combination of company and exhibition will be more successful in this respect. It’s much better to reach a wider audience with your tradeshow displays and other marketing tools, and have them spend money, on products and services that will help them and create new relationships with your company later on.
You also need to consider the costs of your trade shows and exhibitions. While it is important to spend as little as possible, sometimes you need to spend a lot in order to attract enough visitors to the shows and exhibitions to make a worthwhile investment. Make sure you take into account the space and other needs of the audience you will be aiming to attract. If you are using portable exhibition booths, you should consider their portability when planning your budget.
Finally, keep track of every single penny you spend at the event space, trade show exhibits, banners, trade show staff, and other costs that you incur in your preparations for attending the event. At the end of the day, no matter how much you save on your first-round trade show display rental, you’ll still need to pay for your display. It’s a good idea to bring a pen and pad of paper with you, as this will help you keep track of your expenses. Write down how much money you are spending on each item, what you are spending on (color, brand, size, etc), and how much you are bringing in (your commissions from attending the shows). This way, if you find out that you are not able to attend one of the shows due to a lack of funds, you can quickly cross-reference the expenses with your initial budget and cut down where necessary.
Finally, there are other costs you need to consider besides the rental space and other promotional items. You may need to set up a payment system, or may need to rent vending machines and use other tactics to raise the funds you need to pay the bills. Before choosing a trade shows venue, think about these potential costs and choose wisely. Do not skimp on security and set up some sort of booth alarm to discourage attendees from tampering with your equipment. You’ll also want to make sure that the space you’re renting has enough room to accommodate all of your exhibitors so that you can ensure that you have enough space onsite to house all of your companies’ equipment, furniture, and supplies.