Trade shows are loud, chaotic, and—let’s be honest—often overwhelming. But here’s the thing: they don’t have to be exclusionary. A well-designed booth isn’t just about flashy displays or free swag; it’s about creating a space where everyone feels welcome. Whether it’s a visitor with mobility challenges, someone with sensory sensitivities, or a non-native speaker, inclusivity […]
Trade shows are bustling, chaotic, and—let’s be honest—sometimes overwhelming. But here’s the deal: your booth shouldn’t add to the sensory overload. Instead, it should welcome everyone, whether they’re navigating a wheelchair, dealing with low vision, or just needing a break from the noise. Inclusive design isn’t just about compliance—it’s about connection. And honestly? It’s good […]
Trade fairs allow companies to present their wares or services to a potential customer base, while at the same time letting them see how their rivals pitch their products to the public. It’s not enough to personalise the event with your combination-lock branding, signature hair/leg/foot logo or ‘swag’ giveaways. Now attendees want to experience and […]
Participating in trade shows may be costly, but when taking into account their cost per customer over their lifetime value it can pay dividends. Participating in international shows may also take time and be stressful but can provide valuable business connections and lead to new customer leads. Make sure all materials for an event, including […]
There are a number of different factors that you should consider when you are looking for the best trade show booths for your event. These include the size of the space, the location, the type of media that you will be using, and the type of display that you will be using. Location matters more […]
Attending a trade show can help you meet your sales goals and convert leads into customers. Often, branding is very important in many markets, and exhibiting at a trade show can help you build brand loyalty and reputation. Moreover, exhibiting at a trade show also puts you in the league of established companies. Here are […]
The best booth location at a trade show is one that has the most visibility and traffic. It is the goldilocks zone of the trade show. This location is ideal for grabbing attention since most attendees will be passing by. You’ll also be sure to be seen as they enter the exhibition hall or walk […]
There are two main types of trade show exhibits: one with two stories and the other with one level. Both types require a custom trade show booth design. For a single story trade show exhibit, it is important to keep costs low, but a multi-story trade show booth will require two different levels. The first […]
A trade show is a place where exhibitors and customers can meet and discuss business matters. These exhibitions are held by companies and other industries to display their latest products, services, and developments. Many companies participate in trade shows to network and learn about market trends. In addition, they exhibit their latest products, which they […]
A trade show is an international trade show that typically occurs in one city in the year. It is an excellent platform for business executives and other business managers to meet face to face with other industry players, exchange leads and information, and share experiences of successful experiences. It is also a forum for promoting […]
