Inclusive and Accessible Trade Show Booth Design Best Practices

Trade shows are loud, chaotic, and—let’s be honest—often overwhelming. But here’s the thing: they don’t have to be exclusionary. A well-designed booth isn’t just about flashy displays or free swag; it’s about creating a space where everyone feels welcome. Whether it’s a visitor with mobility challenges, someone with sensory sensitivities, or a non-native speaker, inclusivity […]

Inclusive and Accessible Trade Show Booth Design Best Practices

Trade shows are bustling, chaotic, and—let’s be honest—sometimes overwhelming. But here’s the deal: your booth shouldn’t add to the sensory overload. Instead, it should welcome everyone, whether they’re navigating a wheelchair, dealing with low vision, or just needing a break from the noise. Inclusive design isn’t just about compliance—it’s about connection. And honestly? It’s good […]

Trade Show Trends for 2024 – What to Expect in the Exhibition Industry

Trade fairs allow companies to present their wares or services to a potential customer base, while at the same time letting them see how their rivals pitch their products to the public. It’s not enough to personalise the event with your combination-lock branding, signature hair/leg/foot logo or ‘swag’ giveaways. Now attendees want to experience and […]

The Benefits of an International Trade Show

Participating in trade shows may be costly, but when taking into account their cost per customer over their lifetime value it can pay dividends. Participating in international shows may also take time and be stressful but can provide valuable business connections and lead to new customer leads. Make sure all materials for an event, including […]

Trade Show Exhibits – Exhibits at Your Next Business Conference

A trade show is an international trade show that typically occurs in one city in the year. It is an excellent platform for business executives and other business managers to meet face to face with other industry players, exchange leads and information, and share experiences of successful experiences. It is also a forum for promoting […]