The Importance of Networking When Organizing Trade Shows

A trade show is an international exhibition organised so that companies from a particular industry can show and showcase their latest innovations and products, interact with clients, business partners, industry peers and visitors, study current market trends and possibilities, and explore new market opportunities. A successful trade show participation would mean increased sales and market […]

Benefits of Trade Shows

A trade show (trade show, trade show convention, trade expo, or trade show exhibition) is a meeting or presentation made by business organizations in a given industry to promote and advertise their latest products and/or services, meet potential clients and business partners, explore current market trends and possibilities, and study the techniques and strategies used […]

Setting Up A Trade Show Booth And Setting Up Your Exhibit At Your Venue

A trade show is an important gathering of companies (companies, affiliates and business representatives), specialists and business leaders (visitors) who come together at a specialised venue to share knowledge, promote products and services, and make new connections. Trade shows are a very effective marketing and promotional tool. They are also an excellent way to network […]

How to Plan a Trade Show

A trade show for businesses in a given industry to show and showcase their newest products and services to potential customers. Trade shows are usually open to the general public and is attended by business representatives and invited news reporters from around the country. It is a great way for small businesses to increase their […]