Effective Branding Strategies for Small Businesses

Branding can help small businesses expand and become more profitable, drawing in customers while expanding reach and visibility and building loyal customer bases. Branding is one of the cornerstones of marketing. It allows companies to distinguish themselves from competitors and establish an identifiable image with consumers that resonates. Define Your Brand Personality Branding is a […]

The Psychology of Negotiation – Strategies for Successful Deals

Negotiators’ perceptions about themselves, the other party and the negotiation situation can significantly affect its outcome. Positive beliefs may result in collaborative negotiations while negative ones could turn confrontational. Negative perceptions created through anger can be particularly damaging in negotiations. Negotiators should avoid becoming angry in negotiations as it escalates conflict, changes perceptions and increases […]