Digital marketing refers to any form of promotion using electronic devices – such as email, social media and content marketing strategies – to promote products or services. Digital marketing provides quantifiable results, unlike traditional advertising. You can track exactly how many people saw or saved your ad or blog post allowing you to fine-tune and […]

Digital marketing, also known as internet-based promotion, involves advertising products and services using Internet-based channels like search engines, social media, email newsletters and websites to promote them. Digital marketing is a rapidly-evolving field ideal for experienced marketeers as well as recent graduates seeking specialisation opportunities. Digital marketers target customers via multiple online platforms, including Facebook, […]